The Stuff of Electric Dreams?

Today, the BBC announced an unlikely entrant into the electric vehicle race – Rolls Royce. Famed for cars which epitomise luxury and a degree of excess, it seems an unlikely pairing. In truth, it is just that - the Phantom that was revealed at the Geneva Motor show is, for now, a one-off. While this exercise could be passed off as mere publicity, the fact that the unveiling has been keenly watched by the likes of Maybach and Bentley suggests that what we have been shown here could be a fleeting glimpse of the future.

The question remains, why not? As electric vehicles’ capacities and capabilities grow, it would appear that these top-end vehicles could one day leave fossil fuels behind. Comfort in these cars is crucial, and the traditionally constant battle against engine noise would become obsolete in an electric Phantom or Bentley. The unique levels of torque and rapid acceleration provided by an electric motor would also surely appeal to manufacturers who design these vast vehicles to shift at speeds deemed acceptable by the modern top-level buyer, who demands speed as well as luxury.
 

From Concept to Reality

The model on show is very much a concept car, and with a price tag in the region of £250,000, many would be forgiven for questioning its relevance. It is an expensive statement, but something that it can achieve is to capture the public imagination. If electric cars can be associated with all brands, including those at the top of the automotive tree, then, surely, the concept of electric vehicles as an everyday phenomenon is succeeding. Although still in its early stages, there is also some innovative technology on show with this prototype, including a wireless charging system could remove the need for roadside posts, or dangling extension leads.
 

Crucially, the reaction of Rolls Royce’s competitors should be watched with interest. While there have been positive statements from the likes of Bentley's chief executive Wolfgang Durheimer, speaking to the BBC, commented, “electrification and hybridisation were among the key technologies I introduced at Porsche and I think there is potential for these technologies in Bentleys too.” Dieter Zetsche, the chief executive of Daimler, has been less positive however, suggesting there was no demand for electric Maybachs.
 

Ultimately, it is up to the technology to prove its’ worth, and while we may not all be able to drive Rolls Royces in the future, we can potentially benefit from the change in the perception of electric vehicles that statement prototypes such as this can usher in.