Fuel Prices Drive Behavioural Changes

Pricey : Petrol is at £1.30 per Litre. (Pic: LeasePlan)

The first days of March brought further bad news for motorists across the UK, with major news sites reporting that the average price of a litre of unleaded petrol had reached the £1.30 mark. Overall, the steady rise in fuel prices is a well-documented phenomenon, with a variety of factors, including government tax levels and unrest abroad being blamed for higher costs at the pump.

According to the BBC, car-owners are now beginning to change their driving habits in response to rising petrol prices. Small changes in the way that drivers operate their cars can have a dramatic effect on their weekly fuel spend, and the instantly recognisable savings are a key factor in encouraging many to drive more efficiently.

Simple measures such as pumping up tyres and avoiding excessive revving at traffic lights can, according to the BBC, save £10-£20 per week for the average motorist. For business car drivers covering a greater mileage, this figure could be much greater. This doesn’t just bring economic benefits, it has the added bonus of reducing emissions, which aids the UK’s push for a greener future.

A caveat of this response from the public is that the most effective way of dropping fuel costs – by reducing journeys taken – is simply not an option for business car drivers. In this regard we understand our clients’ predicament and with the average spend at the pump dropping from £25 to £20, it is clear that all motorists, whether private owners or business drivers, are feeling the pinch. This reduction is primarily a result of owners half-filling their cars, and perhaps unwittingly, they are in fact following one of the AA suggestions to reduce the weight of the vehicle to save on costs.

However, this changing behaviour amongst private drivers can, by proxy, convey benefits to business users as a widespread shift in fuel buying habits should encourage manufacturers to push for the development of more fuel-efficient cars, in addition to the production of increasingly popular models of electric vehicles.

While Quentin Wilson’s description of ‘eerily quiet’ motorways may be slightly premature, the future of traditional cars would appear to be dependent on finding more and more ways to squeeze the potential out of every last drop of fuel. If this trend continues, the figure for MPG could well become the first consideration in every consumer’s mind when making a new purchase

The Stuff of Electric Dreams?

Today, the BBC announced an unlikely entrant into the electric vehicle race – Rolls Royce. Famed for cars which epitomise luxury and a degree of excess, it seems an unlikely pairing. In truth, it is just that - the Phantom that was revealed at the Geneva Motor show is, for now, a one-off. While this exercise could be passed off as mere publicity, the fact that the unveiling has been keenly watched by the likes of Maybach and Bentley suggests that what we have been shown here could be a fleeting glimpse of the future.

The question remains, why not? As electric vehicles’ capacities and capabilities grow, it would appear that these top-end vehicles could one day leave fossil fuels behind. Comfort in these cars is crucial, and the traditionally constant battle against engine noise would become obsolete in an electric Phantom or Bentley. The unique levels of torque and rapid acceleration provided by an electric motor would also surely appeal to manufacturers who design these vast vehicles to shift at speeds deemed acceptable by the modern top-level buyer, who demands speed as well as luxury.
 

From Concept to Reality

The model on show is very much a concept car, and with a price tag in the region of £250,000, many would be forgiven for questioning its relevance. It is an expensive statement, but something that it can achieve is to capture the public imagination. If electric cars can be associated with all brands, including those at the top of the automotive tree, then, surely, the concept of electric vehicles as an everyday phenomenon is succeeding. Although still in its early stages, there is also some innovative technology on show with this prototype, including a wireless charging system could remove the need for roadside posts, or dangling extension leads.
 

Crucially, the reaction of Rolls Royce’s competitors should be watched with interest. While there have been positive statements from the likes of Bentley's chief executive Wolfgang Durheimer, speaking to the BBC, commented, “electrification and hybridisation were among the key technologies I introduced at Porsche and I think there is potential for these technologies in Bentleys too.” Dieter Zetsche, the chief executive of Daimler, has been less positive however, suggesting there was no demand for electric Maybachs.
 

Ultimately, it is up to the technology to prove its’ worth, and while we may not all be able to drive Rolls Royces in the future, we can potentially benefit from the change in the perception of electric vehicles that statement prototypes such as this can usher in.

The Future of Accident Prevention

Every fleet manager dreams of an accident-free fleet, but due to the fact that human beings are involved in driving, it has never quite been a reality. Traditional logic suggests that the easiest way of reducing the number of accidents on the roads would be to limit driver control, but this would often remove the flexibility offered by driving a fully autonomous fleet vehicle.

The BBC has revealed new developments in accident-prevention technology that don’t seek to limit the driver, but instead revolve around some remarkable in-car tech. Imagine a car windscreen that could enhance your vision or brakes that can apply themselves before the driver even realises they are in danger. It sounds like the stuff of science fiction, but both of these technologies, amongst a plethora of others, are already in development.

Technology has an important role to play in safety, and enormous strides have already been taken. If they can be integrated in a cost effective fashion, then these developments could be as important as the three-point seatbelt, or the airbag. But, whilst we certainly look forward to the mass market adoption of next generation safety technologies, we recognise that even those that exist in test scenarios are years away from general availability.

Through our close relationships with major vehicle manufacturers we keep abreast of these developments and monitor progress, and will always ensure the best new technology is available to our fleet buyers. However, in the meantime, we continue to emphasise the importance of regular maintenance, driver training and well defined motor and travel policies as critical to safer driving.